The Power Of Brands

Gets you pissed - elegantly

I'm staying in a Premier Inn - comfortable, reliable and does what it says on the tin, as they memorably say in respect of another unrelated brand.

I had a KFC Boneless Banquet for my tea. Does exactly what it says on the tin - food, fast.

I am drinking Russian Jack Pinot Noir. 'This soft, ripe, velvety wine has flavours of wild strawberry, red cherry and herb.' Does exactly what it says on the tin.

Just sometimes certainty of outcome is a comfort. But tomorrow is another day.